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- #156 – The Enhanced Games & Selling The Truth
#156 – The Enhanced Games & Selling The Truth
Quote, Podcast, Article, Observation, X.
Dimitri Gremos
May 20, 2026
Good morning everyone,
Hope you’re having a great week!
Here are 5 things I found interesting over the past few days.
Let’s jump in.
read online on my website
read time 3 minutes
#156 – The Rundown:
Quote: The important stuff has no finish line.
Podcast: Sell the truth.
Article: The Enhanced Games are valued at $1.2b before a single race.
Observation: South Korea’s stock market is popping off.
X: US money supply grew 40% in just 2 years.
Quote:
“Many of the best things in life are endless.
Being in a great relationship. Staying fit and healthy. Doing work that fulfils you. Being a good parent, coach, or teacher.
Stop worrying about accomplishing these things and instead focus on building a life where you continually practice them.
The important stuff has no finish line.”
James Clear
{h/t James Clear}
Podcast:
Sell The Truth by Naval
Founder, investor and deep thinker, Naval Ravikant returns with a concise yet equally exceptional podcast on sales.
My favourite takeaway (at 0:18):
“I’ve never tried to be good at sales, I don’t even know what sales is. I don’t sell.
I just try to figure things out, and then if there’s something I believe in, I try to convey that as accurately and as honestly as possible to the other person.”
Naval Ravikant
That idea of conveying rather than selling is something I’ve been reflecting on heavily.
Why do we tend to think about selling as this almost ineffable art of persuading or convincing someone to take a certain course of action?
A far more meaningful (and perhaps more attainable) way of framing that interaction is one of conveyance; predicated on the notion that you genuinely believe in what it is you’re conveying and therefore earnestly seeking to include the other person in on that belief.
I also think it’s closely related to the idea of guiding your audience, not selling to your audience which is something that Jonathan Pease (public speaking expert) spoke about on Sweat Capital this week in the context of sales pitches/presentations (at 20:31):
“I often ask people who start my programs, "What is your role in the presentation as the presenter?”
And people often feedback, “Oh, well I’m the subject matter expert, I need to have the knowledge,” or “Well, I need to convince someone of something,” or “I need to be the entertainer so that I’m lively and memorable”.
These are the suspects people usually give you, and all these things are true.
But in my opinion, the apex role to play is the guide; someone who can guide the audience to value.
And if you just let that sink in for a second, if that’s your role, … then the content is going to change based on that, and so is the way you’re going to deliver it, right?
It actually changes everything just by doing that slight reframe.
And again, you may notice from that description, it’s actually not about me; it’s about my audience.
So, suddenly, the spotlight … is actually on the audience. It’s all about them.”
Jonathan Pease
Incredibly powerful.
Listen on Spotify, Apple Podcasts, or YouTube.
[Duration: 27 minutes]
{h/t Sam Morgan}
P.S. I made a playlist with every podcast I’ve ever recommended. Hope they bring you as much value as they’ve brought me.
Pro-Doping Enhanced Games Valued At $1.2 Billion Before A Single Race
James Magnussen – Former Australian Olympian swimmer and now Enhanced Games Athlete
With the long-awaited inaugural Enhanced Games kicking off today at Resorts World Las Vegas, I was curious to learn more about the business behind the heavily anticipated display of athletic optimisation.
Enter: a fascinating article by Josipa Majic Predin in Forbes detailing how the Games have managed to be valued at $1.2 billion before a single race has begun.
For those that are maybe unfamilliar, the Enhanced Games is the brain child of Australian entrepreneur Aron D'Souza and German biotech billionaire Christian Angermayer, initially marketed around the high-level idea of a competitive series of Olympic-style athletic events in which performance enhancing drugs are not only permitted, but actively encouraged.
Safe to say that the idea itself is enough to warrant the quite polarising media hype it has received since the vision was initially floated in 2023.
But investment from the likes of Peter Thiel, Balaji Srinivasan, the Winklevoss twins, Saudi prince Khaled bin Alwaleed Al Saud, and Donald Trump Jr.'s 1789 Capital, meant one thing: this concept has legs.
And contrary to popular belief, this isn’t just “a bunch of billionaires who want to see how fast juiced-to-the-eyeballs athletes can run, swim, and jump”.
The commercial model that sits behind the games, as it turns out, is far more sophisticated.
As Predin explains:
Enhanced is not pitching itself as a sports property.
Its SPAC prospectus language describes "a diversified revenue model designed to capitalize on the growing global demand for sports entertainment, performance enhancement and longevity products."
The live event is one piece. The consumer platform is the other.
In March 2026, Enhanced announced the launch of its personalized performance medicine and supplement platform.
The initial catalog[ue] includes HRT (hormone replacement therapy) for men and women, proprietary supplement blends, and longevity protocols. The company describes its ambition plainly: to become "the leading provider of personalized enhancement products improving health, performance and recovery."
The sports event is, by this logic, the most expensive product launch and commercial in wellness history.
A world record broken under medical supervision on live television is a data point. It is proof of concept for a consumer market the company is simultaneously selling.
Josipa Majic Predin
It’s the consumer platform, the media rights strategy, the data generated from medically supervised enhancement at elite levels, and the bet that performance medicine becomes a recognized consumer category, which collectively begin to make the $1.2 billion valuation a lot more plausible.
Check out the full article here.
{h/t The Aussie Corporate}
Observation:
South Korea’s Stock Market is Popping Off (Kind Of)
Safe to say that this table certainly piqued my interest last week:
Yep, South Korean stocks have more than tripled over the last 16 months, knocking every other country out of the park.
New Zealand: 4.1%
Qatar: 10.2%
US: 27%
Australia: 30.4%
UK: 45.6%
Eurozone: 50.1%
Greece: 94.8% (just quietly…)
South Korea: 265.7% (wow)
Pretty remarkable, yes.
But it starts to make a bit more sense when you couple that table with the following graph:
In other words, 89% of South Korea’s share price performance in the 2026 financial year to date has been driven by just 2 companies:
1) SK Hynix (41% – semiconductor manufacturer and major AI beneficiary)
2) Samsung Electronics (48% – no explanation needed really)
I guess a rising tide doesn’t necessarily lift all boats, at least not equally…
{h/t Charlie Bilello & Trader Ferg}
X:
US Money Supply Grew 40% In 2 Years
US money supply grew by 40% in just 2 years.
The Federal Reserve United States Money Supply M2:
1 January 2020: $15.4 trillion
1 January 2022: $21.6 trillion
As of March 2026: $22.6 trillion
Absolutely mind boggling.
The consequences of which will continue to be felt for many years to come.
Thanks for reading! Grateful for your support.
Stay hungry, stay humble, stay curious. ⚡
In case you missed it, last week’s newsletter covered why AI is coming for your mind (not your job), the 10 most 'useful' hobbies in wealthy circles, the real manufacturing boom & more.
If you enjoyed this edition, it would mean the world if you could forward it to a friend or send them my website.
This goes a long way to helping me reach more people :)
See you in the next one,
Dimi