#094 – Marketing & Martial Arts

Good morning everyone,

Hope you’re having a great week!

Let’s jump in.

read online on my website 

read time 3 minutes 

#094 at a Glance:

• Quote: The value of a thing...

• Podcast: 13 years of marketing advice in 85 mins.

• Tool: Jumpspeak.

• Hack: Try martial arts.

• Tweet: Life is a war.

Quote I’ve been thinking about:

Podcast I listened to:

13 Years of Marketing Advice in 85 mins from Alex Hormozi

Brilliant content as usual from Alex Hormozi.

These were my biggest takeaways:

• Giving stuff away cheaply or for free allows you to iterate faster and test more markets.

• Create flow, monetise flow, then add friction.

• The optimal content strategy: More, Better, New.

  • More: At the start, focus on simply posting more content. Just get more runs on the board. (In the beginning, we just need to do a lot more than what we think we do).

  • Better: When the return on effort for ‘better’ exceeds one incremental unit of ‘more’, start to focus on improving quality.

  • New: Then after wringing out the full extent of the possibilities of your current content strategy, start to explore new ideas and ways of doing things.

• The first 5 seconds of your marketing content are THE most important. It’s the frame through which your audience contextualises what they’re about to consume.

  • Therefore, apply the 80/20 rule to your content creation. Spend 80% of your time perfecting the first 5 seconds of your videos or similarly, on the title/hook/heading of your static post.

  • Example: In one of Alex’s portfolio companies, they kept the same exact ads and only changed the headline on the landing page which led to a 62% increase in booking rate.

• The LTV:CAC ratio is the most important metric that indicates the scalability of a business.

• Continue to make improvements until your data becomes compelling.

• Growth is not a goal, it’s an outcome of inputs. When you get better, you get bigger.

• Give away the secrets, sell the implementation.

Listen on Spotify or YouTube.

[Podcast Length: 85 minutes]

Tool I’ve been using:

Jumpspeak

One of the biggest difficulties with learning and maintaining a language is not having the interactive conversational element.

You can do all of the Quizlet flashcards or Duolingo quizzes you want but at the end of the day, there’s a reason why it is far easier to pick up a language when you are spending time in the country that speaks it: you’re immersed in the dialogue and trying to pick up new words and phrases from every interaction.

This is where Jumpspeak comes in.

They have trained an AI chatbot that converses with you in real time, almost as if a teacher or tutor would. It corrects your grammar, provides suggestions and improvements to your pronunciation, and can even focus on certain topics or themes that you can select.

This sounds like an ad, but this is genuinely the type of tool that I have been wanting for years and have been using consistently since I in January.

I use it for French and Greek and can honestly say that it has significantly improved my proficiency in both.

You can check out their website and download the app on the App Store.

Hack I recommend:

Try Martial Arts

Since I got back from Queensland, I’ve taken up Kickboxing twice a week.

It’s something that I used to do when I was a kid but unfortunately had to give up due to the pressing demands of elite football and high school study commitments.

Nevertheless, I must say that having been back at it now for three weeks, I am absolutely loving it.

I feel stronger, fitter, more flexible, and more capable.

Whether it’s boxing, kickboxing, BJJ, muay thai, MMA, judo, or karate, I couldn’t recommend trying a form of martial arts more highly.

Easily the most impactful positive addition that I’ve made to my weekly routine in the past 12 months.

If your schedule permits, seriously consider giving it a go.

P.S. if you’re down to try kickboxing, my gym in Clemton Park offers a free trial for new beginners. Would be more than happy to introduce you to the team. The trainers and people are awesome.

Tweet I liked:

Life Is A War

Thanks for reading! Grateful for your support.

Stay hungry, stay humble, stay curious. ⚡

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