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- #058 – Specsavers & Cages
#058 – Specsavers & Cages
Quote, Podcast, Marketing Strategy, Hack, Tweet.
Dimitri Gremos
April 17, 2024
Bringing 5 interesting ideas to your inbox every Thursday morning to ignite your curiosity and drive your growth.
read online on my website
read time 3 minutes
#058 at a Glance:
Quote that will get you thinking: You don’t have a circle, you have a cage.
Podcast you should listen to: How Julian Metcalfe built two billion-dollar businesses at the same time.
Marketing Strategy: Specsavers’ clever marketing campaign.
Hack: How to respond to a liar.
Tweet I liked: Working theory on burnout.
Quote that will get you thinking:
“If you look at the people in your circle and you don’t get inspired, then you don’t have a circle. You have a cage.”
Podcast you should listen to:
The Diary Of A CEO with Steven Bartlett: Julian Metcalfe
Julian Metcalfe is a super impressive businessman.
He successfully managed to build two billion-dollar companies.
At the same time.
The founder of Pret A Manger and Itsu joins Steven on the podcast to get into the weeds of what it’s really like to take a company from zero to $1 billion+, the keys behind successful hiring and firing, knowing when to expand your brand, and more.
Few businesspeople I’ve listened to before have demonstrated such incredible gut instincts throughout their journey yet have been equally impressive in articulating exactly how they got to where they are.
An absolute must-listen.
[Podcast Length: 1 hour 17 minutes]
Marketing Strategy:
Specsavers’ Clever Marketing Stunt
Came across this brilliant marketing campaign from Specsavers via Jessica Hatzis on LinkedIn the other day:
This could so easily be dismissed as an amusing little stunt but it has actually been 22 years in the making…
I’m guessing that when the majority of you first saw this picture, you instantly thought “Haha, should have gone to Specsavers”.
That famous slogan was initially launched in 2002 and it has easily stood the test of time and proven itself as one of the most memorable advertisement taglines of the last two decades – in Australia at least.
But here’s the true underlying brilliance behind this type of campaign:
It’s only after years of tireless work dedicated by their marketing team in honing the brand’s presence and reputation that allows stunts like this to be so successful and resonate so strongly with the audience.
It is the public’s familiarity with that memorable slogan that creates the connection with the brilliance behind this campaign.
Fair play, Specsavers. Bloody clever stuff.
Hack you should try:
How to Respond to a Liar
Great video I came across the other day with 3 tips on how to respond to someone when you know they’re lying to you.
Check it out here.
Tweet I liked:
working theory:
a lot of “burnout” is just the result of prolonged exposure to environments you were never truly aligned with to start
— anu (@anuatluru)
1:18 AM • Mar 29, 2024
Thanks for reading! Grateful for your support.
Stay hungry, stay humble, stay curious. ⚡
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